Being CEO is not easy. In fact, it is one of the hardest jobs one could every have. There are constant worries about such things as payroll, economic uncertainty, governmental regulations, political uncertainty, access to capital, technological advancements, succession planning, and not to mention work/life balance. With everyone and everything vying for attention, it seems you are always putting out fires and never have time to truly work on growing your business and expanding your vision.
To further make matters worse, it gets extremely lonely at the top. With respect to most situations regarding your business, you can not tell everyone everything and there are times when you can not tell anyone anything. You are left with the only option, which is to keep all of the things that keep you awake at night close to the vest. During those brief moments when you are able to lift your head, you realize growth has staggered, revenue has flat lined and profits have plummeted.
This is where the P.U.L.S.E.™ Profit Method For Today’s CEO comes in.
P.U.L.S.E.™is a proprietary process I’ve created to help CEOs get out of the weeds and back to the heart of their business. P.U.L.S.E.™ leads the CEO and their management team through a five step process that transforms the business from flatline to flourishing. It doesn’t matter if you are a one-million-dollar business or a thirty-million-dollar business, P.U.L.S.E.™ brings insight to the happenings within your business and helps you build a profitable, bankable, scalable, and sustainable business in no time.
Here is an overview of my P.U.L.S.E.™ Profit Method.
Prepare The Vision
Leadership sets the tone throughout every organization. Therefore, the leader’s vision, mission and mindset matter. Assessing the leader’s objectives is the first and most critical step in the P.U.L.S.E.™ Profit Method. If you can clearly understand where you are mentally with your business, you can get beyond the hurdles you may be facing and have likely faced for quite some time. In other words, focusing on the leader’s mindset helps the leader get out of his/her own way and opens the pathway to success.
Understand The Numbers
Numbers tell a story and they never lie. Anything that is not properly measured can not be managed. P.U.L.S.E.™ helps you focus on key financial and non-financial indicators that tell the story about your business journey. In other words, this second step of the process helps you read the tea leaves to determine where you are headed. Numbers play a critical role in the analysis of your business. Without the numbers, your story is incomplete. Change the direction of the numbers and you can change the course of your business.
Leverage The Resources
People, processes and systems are critical components to your succession plan and overall business success. Without appropriate and effective resources in place, your business will die a slow death. This third step of P.U.L.S.E.™ concentrates on areas that can and should be delegated, documented and/or automated. This process helps to elevate the CEO to 30,000 feet above the weeds to focus on vision, strategy and relationship building. CEOs of the greatest businesses in the marketplace solicit assistance from trusted advisors, rely on highly productive teams, effectively document processes, and set components of their business on auto pilot.
Scan The Strengths & Weaknesses
Before any strategy is executed, it’s imperative to understand the conditions in, out and around the business that offer opportunities or pose a threat to the business. This fourth step of P.U.L.S.E.™ determines what the business is doing well and where there is room for improvement. It further assesses the opportunities and threats that may exist in the marketplace. Knowing this information allows the business to shift position in order to stand out from its competition.
Execute The Plan
The final step of P.U.L.S.E.™ is to establish and execute an effective and realistic strategic plan that covers a period of 90 days through five to seven years. This strategic plan becomes the business roadmap to success. P.U.L.S.E.™ helps CEOs clear the fog and tackle the critical Ps of business: proposition, prospects, proximity, pricing, people, partnership, policy, productivity, personal time and pampering (Yes! There is pampering in business). Every one of these elements is balanced in the final and fifth step of P.U.L.S.E.™.
As you can see, P.U.L.S.E.™ is a holistic and well balanced approach to business transformation. While most programs focus on one or two areas of the business, P.U.L.S.E.™ provides greater benefit to businesses because it considers the impact of all areas of the business. Companies who have completed the P.U.L.S.E.™ Profit Method have realized exponential growth, opportunities and balance.
The greatest thing about P.U.L.S.E.™ is that it is not a one size fits all solution. It is a customized program that is completely tailored to meet the specific needs of the business and the CEO. This system meets you exactly where you are.
Stop struggling. Take some time to check your P.U.L.S.E.™ and get back to the heart of growing your business.
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About Lisa Anderson and Anavo Transformation Solutions LLC
Lisa is a Strategic Business Advisor who knows through first hand experience what it takes to grow and run a successful business. She knows what it really means to remain in the game because she’s done it for 18 consistent and consecutive years. She knows what is required to take a business from start up to multi million dollars in annual revenues. She has successfully developed, coached, and implemented growth strategies that have helped hundreds of businesses succeed. She knows what it’s like to own and operate multiple businesses simultaneously. As a Certified Public Accountant, Certified Leadership Coach, and an Adjunct Professor of small business concepts, she not only has experience, but the credentials to go along with it. Unlike other Strategic Advisors, SHE IS someone one who walks the talk!
Lisa Anderson Founder and CEO of Anavo Transformation Solutions LLC which helps CEOs achieve their full potential and build profitable, bankable, scalable, sustainable, and ultimately sellable businesses. The home of the P.U.L.S.E. Profit Method For Today’s CEO, Lisa and her team of Strategic Business Advisors help organizations plan their vision, understand key impact indicators, leverage resources, scan opportunities and threats and execute their plan. For close to 30 years, Lisa has helped hundreds of business grow while maintaining a healthy and profitable bottom line.
Do you want to work with a leader who has a track record of running highly successful businesses and has already helped hundreds of other small businesses launch and grow? Or do you want to stay where you are forever? The choice is yours.
If you are an entrepreneur who is ready to take your business to the next level or if you are ready to get out of the weeds and take control of your business, schedule a 30 Complimentary Consultation with me today.
I also invite you to explore my website and learn more about how I can help you with your business, www.AnavoTransformation.com.
See you at the finish line!
Carpe Diem! Seize the day!
Lisa D. Anderson
Strategic Business Advisor & Virtual CFO
Anavo Transformation Solutions LLC