This interview is an in-depth look at what it branding really is… and how you can successfully grow your own brand.
Tara Gates-Anderson didn’t hold back and clearly outlined what branding means (hint: it’s not your logo and website). With an extensive background in education, Tara made the transition into entrepreneurship after getting her MBA, moving to Europe to gain international business experience followed by a masters degree in PR.
We talked about authenticity in your brand, what that looks like with todays current business environment with social media and how you can course correct if you make a mistake. Tara helps her clients get clear on what their purpose is, what their values are and how they can integrate those with their personality for their target market.
Questions I Asked Tara
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Tell us a little about yourself & your business?
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What exactly is branding?
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What things should small businesses consider when building their reputation & visibility?
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How much does authenticity translate into your brand?
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If you haven’t been consistent with your brand, how do you communicate “I’m human”…and share with your audience that you made a mistake?
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How have you been able to grow 4 different brands?
- What are the 3 steps to building a brand?
What You’re Going to Learn
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How Tara transitioned from education (as a school principal) into building her own company
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Why she went back to school to get her MBA
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How her international business experience transitioned into a career in PR & Management (where she earned a second masters degree in PR)
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What Business amalgamation is… and what that means for Tara
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What visibility means for your brand
Where to Connect with Tara
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