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The Importance of Building Connections and Exposure: Interview with Odessa Hopkins – P2P: 006

July 19, 2016 by Lisa Anderson

 

Odessa Hopkins

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  • The Importance of Building Connections and Exposure: Interview with Odessa Hopkins – P2P: 006
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Odessa Hopkins is a Lifestyle and Marketing Strategist for women in business, a full-time entrepreneur, contracting expert, speaker and a small, minority and woman owned business advocate based in New York City.

Odessa Hopkins, affectionately known as Lady OH, brings an impressive 20 years of onsite federal government contracting to her portfolio with Technology & Management Services (TMS) and, later, IBM. During her onsite contracting career, the task she managed quadrupled in both tasks and revenue.

Odessa has been an entrepreneur since the mid 1980s. In 2007, she launched Another Approach, a business and diversity consulting company that assists start-ups to large corporations: one of which exceeds $11B a year in annual revenue.  Odessa now focuses her time and attention on women in business. Last year, she launched a mission to help 1000 women receive more exposure, generate more leads and close more deals in 2016. Her Global Marketplace, BizWomenOnline.com, collaboratively markets and promotes the products, services, events and businesses of women. In addition, she hosts masterminds, brainstorming and other events to facilitate the growth of women in all aspects of entrepreneurship.

Enjoy this podcast full of great information on building those all-important connections.

You have to build relationships with individuals at all levels of an organization in order to be successful. - Odessa Hopkins
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Questions I asked Odessa:

  1. What you mean by ‘best asset’ beyond the money?
  2. How do you help business owners to adjust to
  3. Who should business owners be making connections with?
Sitting around and getting complacent like 'you've arrived' can mean the death of many businesses. - Odessa Hopkins
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What you will learn from this podcast:

  • The impact of sitting behind your desk for too long
  • How getting business has shifted over the last 10-15 years
  • Some of the baby steps you can try to help you move toward making new connections

Key Tips to Making the Right Connections:

  1. Be Yourself
  2. Go Out and Join a Local Organization with the intent to build relationships
  3. Become Active on Social Media
  4. Don’t Sell People their Ego
The game has changed from a 'numbers' game to a 'peoples' game. - Lisa Anderson
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How to Connect with Odessa Hopkins:

Website
1-877-448-2864
Check out her Guide, “5 Mistakes Preventing Small Businesses From Landing BIG Contracts“.

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Filed Under: Podcasts Tagged With: Anavo Transformation, Building Connections, Lisa D. Anderson, Marketing Strategist

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    Regarding the podcast with Patricia Daniels, How Having a Business Coach Has Moved The Needle On My Business, I wanted to offer the following:

    Very strong interview...discussion between friends and business partners. Lisa, great job, as usual! Another purposeful conversation had for business owners. Pat! Way to stretch out. This was awesome on behalf of the Ryan Odelle Mance Memorial Scholarship Foundation. And to both of you, I really think this episode can be used for MANY other non-profits - or for for-profit businesses as well - who are starting or preparing for the next season of their business. There were many takeaways, but the one that shines bright for me is knowing and remembering your reason why. And I think organizations - whether it's to start their meetings or to begin and end their retreats - can use portions of this podcast to be inspired, remember why they do what they do, and/or to go into an exercise of discovering or reformatting their why. Additionally, I also envision this podcast being the start of strategy session. Good work and great service!

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